About Southern Charm Events


While struggling to find the perfect name for her company, Tanya turned to her hubby, Kenny for advice.  Kenny hit the nail on the head when he told her she stood out from the rest because of her Southern Charm.  Tanya, with the help from her “Mr. Wonderful”, started her company in 2006 with a focus on family, Southern style and above all else, quality customer service. 

Since then, Southern Charm Events has grown from a mom and pop company to a small network of employees creating a small family full of Southern Charm!  Our team brings many years of experience in multiple areas to include wedding coordination and planning, event design and décor, delivery and logistics, inventory control and administration.We are proud of our team and invite you to meet each of them personally.


Tanya Hendricks, c.w.p.

CEO, Professional Wedding Consultant

Tanya’s attention to detail and her love of design mesh seamlessly, making her the perfect planner and designer.  Her background of interior design and legal administration has given the skills needed to stand out in the wedding and event industry. 

Tanya is affectionately referred to as the “Wedding Momma” and is loved and respected by her couples.  She wears this name as a badge of honor and wants each of her clients and their family to feel as if they were actually a part of the Southern Charm family.   

As a member of the local Board of Directors for the Association of Bridal Consultants, she is a respected member of the Wedding Industry, and has earned the designation of Professional Wedding Consultant. Her work has been published both in print and on some of the most elite blogs and websites. 

In her spare time Tanya enjoys spoiling her grandbabies, cuddling with our resident shop pup, Sophie, finding fun food establishments and riding around with the top down in her Mini Cooper, Pepper.  You can follow our “mama” on Instagram at @sceweddingmama.

In the Wedding Mama's words, "Cheers y’all"!

Our Amazing Team

Southern Charm Events - Team Pictures

Ashley Smith  

Senior Associate
Wedding & Event Coordinator

Hi!  I’m Ashley and I’m very excited to be one of the associate planners here at Southern Charm.  I entered into the wedding industry through catering and have also been a venue manager in town for over 4 years.  I love the excitement and energy of the wedding industry and how every day is different.  I’m ready to take my planning experience to a new level with Southern Charm and help every bride make their day better than they could ever imagine.  I can’t wait to meet you!

Favorite Wedding Cake Flavor: Champagne

Favorite Drink: Coffee or Champagne

Favorite Rental Item:  The Sequined Linens

Haley Tinkle - Associate Wedding & Event Coordinator

Haley Tinkle 

Wedding & Event Coordinator

Hi, I’m Haley! I was born and raised in northeast Florida and I’m proud to call it my home. I’ve been in the industry for almost five years—starting with my photography business, then managing a gorgeous venue, and now joining the team at Southern Charm. I love cultivating relationships with my couples and making their dreams come to life. I can’t wait to watch your love story unfold. 

Favorite Wedding Cake Flavor: Lemon

Favorite Drink: Coke Zero

Favorite Rental Item: Haley Hexagon Arch (😜)


Victoria Eidson 

Assistant Associate
Wedding & Event Coordinator

Hi everyone! I was born and raised right here in Jacksonville, some of my favorite things are pearls, raspberries, and calligraphy, all of which I can somehow sneak into a wedding if I try hard enough! I adore being a part of the Southern Charm team and making brides’ visions come to life. I can’t wait to meet you and create the day of your dreams!


Favorite Wedding Cake Flavor: Chocolate Raspberry

Favorite Drink:  Sweet Tea or Coffee

Favorite Rental Item: India Blush Embroidered Overlay


Andie Smith 

Rental Sales Manager and Administrative Assistant

Hey! My name is Andie and I was born and raised in Jacksonville, FL. I have been working in the hospitality industry for 5 years. I am joining the Southern Charm team for logistics and all things rentals! My favorite part of an event is seeing all the details come together. 

Favorite Wedding Cake Flavor: I don't like cake, but love tiramisu!

Favorite Drink:  Tequila

Favorite Rental Item: Andrew Buffet

kenny-hendricks-headshot- southern-charm-events-jacksonville-florida

Kenny Hendricks  

Logistics Officer

I started off just helping my wife with putting together some parties and small events in 2004.  We got into weddings initially when we planned both of our daughters’ weddings.  At the time I thought I was just helping my wife, little did I realize that I would soon be working full-time for her.  I now spend most of my days making deliveries all over the Jacksonville area and still look around wondering how she managed to drag me into the wedding business.  If I’m not making a delivery on the weekends, you can find me at the Jaguars games with a bud light in my hand.

Favorite Wedding Cake Flavor: Sour Cream Pound

Favorite Drink: Bud Light

Favorite Rental Item: Ashleigh Sofa & Lindsay Armchairs


Sophie Hendricks


Enchanté!  Tanya and Kenny have waited on me hand and foot for 8 years now.  My favorite spot in the store is the front rug because it is soft and a great place for naps in the sun.  I must meet everyone in the showroom when they come in, and I require lots of cuddles.  My nails are always painted to perfection, and I only buy Chanel.

Favorite Wedding Cake Flavor: Any that falls on the floor

Favorite Drink: Water

Favorite Rental Item: Antique Rug

Ready to plan your perfect event?